Introduction to 2025 Rolex Releases

Rolex Watches and Wonders Stand
Rolex unveiled an impressive lineup of new watches in 2025 at Watches and Wonders, catering to a wide range of enthusiasts. These releases blend innovation with tradition, offering something for both collectors and everyday wearers. From a groundbreaking new model to refreshed classics, here’s a breakdown of what’s new.

Land-Dweller: A Fresh Addition

Rolex Land-Dweller 2025 Releases

Rolex’s 2025 unveiling of the Land-Dweller is a landmark moment in the brand’s history, introducing an entirely new collection that diverges from its tradition of incremental updates. Unlike the subtle refinements seen in models like the Datejust or Submariner, the Land-Dweller brings a bold, fresh design language and cutting-edge technology to the table. Available in 36mm and 40mm sizes and crafted in luxurious materials such as platinum, Everose gold, and white Rolesor, this release caters to diverse preferences while maintaining Rolex’s signature elegance. The standout white honeycomb dial paired with the sleek Flat Jubilee bracelet—a modern evolution of the classic Jubilee—creates a striking yet cohesive aesthetic. This isn’t just another watch; it’s a statement of innovation, signaling Rolex’s intent to redefine luxury timepieces while honoring its heritage.

Rolex Flat integrated Jubilee bracelet

The novelty of the Land-Dweller lies not only in its design but also in its technical achievements, headlined by the revolutionary Calibre 7135 movement. Operating at a high frequency of 5 Hz (36,000 vibrations per hour) and featuring the Dynapulse escapement, this movement delivers exceptional precision and efficiency, supported by 32 patent applications, 18 of which are unique to Rolex. The watch’s 20% thinner profile compared to the Datejust 41, combined with an exhibition caseback, showcases its intricate mechanics—a rare move for Rolex that invites enthusiasts to appreciate the craftsmanship. The Flat Jubilee bracelet, while reflecting the growing popularity of integrated designs in the watch community (a trend pioneered by Audemars Piguet and Patek Philippe decades ago), is distinctly Rolex—blending modern sleekness with the brand’s iconic style. This release positions Rolex as a forward-thinking player in a market increasingly captivated by such aesthetics.

Priced between 13,300 CHF and 111,500 CHF depending on size and material, the Land-Dweller is a premium offering poised to become a collector’s favorite, blending technical prowess with timeless appeal. Its arrival has sparked excitement among experts, who view it as one of Rolex’s most significant launches in recent years. Far from merely following trends, Rolex has crafted a collection that feels both innovative and authentic, merging its storied legacy with a vision for the future. The Land-Dweller isn’t just riding the wave of integrated bracelet popularity—it’s redefining it, proving that Rolex can adapt to contemporary tastes while setting a new standard for luxury watchmaking.

Model Reference Case Material Size (mm) Dial Color Price (CHF)
127234 White Rolesor 36 White honeycomb 13,300
127334 White Rolesor 40 White honeycomb 14,200
127235 Everose gold 36 White honeycomb 40,100
127285TBR Everose gold, diamond bezel 36 White honeycomb 84,200
127335 Everose gold 40 White honeycomb 43,900
127385TBR Everose gold, diamond bezel 40 White honeycomb 98,400
127236 Platinum 36 White honeycomb 56,400
127286TBR Platinum, diamond bezel 36 White honeycomb 90,500
127336 Platinum 40 White honeycomb 60,600
127386TBR Platinum, diamond bezel 40 White honeycomb 111,500

GMT-Master II: Dual Innovations

Next up, the GMT-Master II rolls out two new variations that are tailor-made for anyone with a passport and a love for standout style. First, meet the Sprite (Ref. 126729VTNR) in 18 ct white gold. This beauty rocks a green ceramic dial—a Rolex first—and pairs it with a black-and-green Cerachrom bezel. It’s got that cool left-handed vibe, runs on the trusty Calibre 3285 with a 70-hour power reserve, and comes in at 44,500 CHF. It’s interesting, will the nickname ‘Sprite” still stick to this model, or will it receive a new nickname? Maybe it deserves a new nickname, like Rolex Mountain Dew, or Rolex Monster Energy? Let’s see.

 

Then there’s the Root Beer (Ref. 126715CHNR) in 18 ct Everose gold, sporting a tiger iron dial—think tiger’s eye, red jasper, and hematite mashed into one gorgeous, earthy mix. The black-and-brown Cerachrom bezel ties it all together, and at 47,100 CHF, it’s a splurge for those who crave something unique. Both are water-resistant to 100 meters, blending durability with serious wow-factor—ideal for jet-setters who refuse to compromise. Same question here, will it stick to the old nickname, or it deserve a new one? Rolex Nicknames is an interesting science itself. check our Rolex Nicknames Guide if you are curious to find out more about it.

Model Reference Case Material Dial Material Bezel Colors Price (CHF)
GMT-Master II Sprite 126729VTNR 18 ct white gold Green Cerachrom Black and green 44,500
GMT-Master II Root Beer 126715CHNR 18 ct Everose gold Tiger iron Black and brown 47,100

These models cater to global travelers, enhancing the collection’s versatility. Watch Experts did anticipate some kind of return on the “Hulk“, and it seems like this is it.

Daytona: Bold Moves for a Racing Icon

The Turquoise Dial

The Daytona has always been a crowd-pleaser, and this year’s update is no exception. The Ref. 126518LN in yellow gold struts in with a turquoise blue and black lacquer dial that practically demands attention. It’s mounted on an Oysterflex bracelet, which gives you the sporty look of a strap with the toughness of metal. Inside, the Calibre 4131 keeps things ticking with a 72-hour power reserve. Pricing’s still under wraps, but given how striking this chronograph is, it’s bound to fly off the shelves for collectors who love a bit of swagger.

The Updated Rolex Daytona 126508: Green Dial “John Mayer”

The Rolex Daytona 126508 is a refreshed version of the iconic yellow gold Daytona with a green dial, a design that has earned the nickname “John Mayer” due to the musician’s association with its predecessor, the 116508. This updated model was reintroduced as part of Rolex’s 2025 lineup and features a forest green dial paired with gold sub-dials, all encased in 18k yellow gold. Recent posts on X (dated March 31, 2025) explicitly mention the return of the “Green dial yellow gold (‘John Mayer’)” Daytona, confirming that this new 126508 carries forward the nickname and legacy.

Key Features:

  • Material: 18k yellow gold
  • Dial: Forest green with gold sub-dials
  • Reference Number: 126508
  • MSRP: $47,000

This model maintains the luxurious and bold aesthetic that made the “John Mayer” Daytona a collector’s favorite, while introducing a deeper, more refined green hue compared to the brighter green of the earlier 116508.

The “John Mayer” moniker originated with the 116508, a yellow gold Daytona with a vibrant green dial that John Mayer famously wore and praised in interviews. While that model cemented the nickname, the new 126508 has inherited it due to its similar green-dial design and yellow gold construction.

1908: Sophistication Done Right

For those who lean toward understated elegance, the Perpetual 1908 is calling your name. The Ref. 52508 in 18 ct yellow gold introduces the Settimo bracelet, a seven-link stunner that’s as comfy as it is classy—perfect for dressing up at a gala or fancy dinner. The 39mm case and white-and-black dial keep things timeless, while the Calibre 7140 delivers a 66-hour power reserve. At 33,400 CHF, it’s a refined pick for anyone who values subtle luxury over flash.

Oyster Perpetual: Everyday Classics Get Playful

The Oyster Perpetual lineup is shaking things up with some fun new pastel dials. Picture lavender on the 28mm, beige on the 36mm, and pistachio on the 41mm—all with a matt finish that feels crisp and modern. The 41mm version also gets a redesigned Oyster case and a slimmer clasp for extra comfort. Power comes from either the Calibre 2232 (55 hours) or Calibre 3230 (70 hours), depending on size, and they’re all water-resistant to 100 meters. These are the kind of watches you’ll want to wear every day—classic yet with a fresh, youthful twist.

Sky-Dweller: Green Vibes for Globetrotters

The Rolex Sky-Dweller 336938 is a traveler’s dream wrapped in 18k yellow gold, blending bold style with serious smarts. It’s 42mm case that houses the Caliber 9002, powering a dual time zone display and an annual calendar that only needs tweaking once a year—pretty handy for globetrotters.
For those who want to be less colorful, dial options like Intense Black, Champagne, and Intense White keep it versatile, while the Ring Command bezel makes setting it a breeze. Fans of the “John Mayer” Daytona will spot a vibe here: same hefty size, lush gold vibes, and a fluted bezel that nods to the Daytona’s iconic look—with the green dial, of course. It’s a luxe, practical pick that’s as eye-catching as it is functional.

The Extreme Diver Deepsea Challenge 126067

Rolex has re-released the Deepsea Challenge 126067 for 2025, bringing back this extreme dive watch. Made from RLX titanium with a 50mm case, it boasts an 11,000-meter depth rating. Key features include a helium escape valve and Ringlock system. It’s the biggest watch ever produced by Rolex.

Rolex Keeps Raising the Bar

So, what’s the takeaway from Rolex’s 2025 lineup? It’s clear the brand isn’t just coasting on its reputation—they’re charging into the future with gusto. The Land-Dweller sets a new standard with its tech and design, while the GMT-Master II and Daytona inject fresh energy into fan favorites. The 1908, Oyster Perpetual, and Sky-Dweller bring elegance, versatility, and flair to the table. Whether you’re hunting for your next grail watch or just admiring from afar, these releases prove Rolex is still the king of luxury timepieces, blending innovation with that timeless appeal we can’t get enough of.

Expert Insights and Market Impact

Watch experts, such as those at Hodinkee, have hailed the Land-Dweller as Rolex’s most significant release in decades, citing its high-frequency movement. The GMT-Master II’s new dials, particularly the tiger iron Root Beer, have been praised for their material innovation, as noted in Fratello Watches. These releases are likely to drive demand, especially given Rolex’s limited production capacity, potentially impacting secondary market prices.

This comprehensive overview ensures Rolex enthusiasts have all the details to appreciate the 2025 collection’s depth and diversity.

Rolex Keeps Raising the Bar

So, what’s the takeaway from Rolex’s 2025 lineup? It’s clear the brand isn’t just coasting on its reputation—they’re charging into the future with gusto. The Land-Dweller sets a new standard with its tech and design, while the GMT-Master II and Daytona inject fresh energy into fan favorites. The 1908, Oyster Perpetual, and Sky-Dweller bring elegance, versatility, and flair to the table. Whether you’re hunting for your next grail watch or just admiring from afar, these releases prove Rolex is still the king of luxury timepieces, blending innovation with that timeless appeal we can’t get enough of. For more photos and specifications of the new models, check the official Rolex New Watches page
It will take a while until we get our hands on all the new models, to bring you the highest quality Replica models, but be sure, it’s going to be on the highest possible level, as always!

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