Introduction to 2025 Rolex Releases
Rolex unveiled an impressive lineup of new watches in 2025 at Watches and Wonders, catering to a wide range of enthusiasts. These releases blend innovation with tradition, offering something for both collectors and everyday wearers. From a groundbreaking new model to refreshed classics, here’s a breakdown of what’s new.
Land-Dweller: A Fresh Addition
Rolex’s 2025 unveiling of the Land-Dweller is a landmark moment in the brand’s history, introducing an entirely new collection that diverges from its tradition of incremental updates. Unlike the subtle refinements seen in models like the Datejust or Submariner, the Land-Dweller brings a bold, fresh design language and cutting-edge technology to the table. Available in 36mm and 40mm sizes and crafted in luxurious materials such as platinum, Everose gold, and white Rolesor, this release caters to diverse preferences while maintaining Rolex’s signature elegance. The standout white honeycomb dial paired with the sleek Flat Jubilee bracelet—a modern evolution of the classic Jubilee—creates a striking yet cohesive aesthetic. This isn’t just another watch; it’s a statement of innovation, signaling Rolex’s intent to redefine luxury timepieces while honoring its heritage.
The novelty of the Land-Dweller lies not only in its design but also in its technical achievements, headlined by the revolutionary Calibre 7135 movement. Operating at a high frequency of 5 Hz (36,000 vibrations per hour) and featuring the Dynapulse escapement, this movement delivers exceptional precision and efficiency, supported by 32 patent applications, 18 of which are unique to Rolex. The watch’s 20% thinner profile compared to the Datejust 41, combined with an exhibition caseback, showcases its intricate mechanics—a rare move for Rolex that invites enthusiasts to appreciate the craftsmanship. The Flat Jubilee bracelet, while reflecting the growing popularity of integrated designs in the watch community (a trend pioneered by Audemars Piguet and Patek Philippe decades ago), is distinctly Rolex—blending modern sleekness with the brand’s iconic style. This release positions Rolex as a forward-thinking player in a market increasingly captivated by such aesthetics.
Priced between 13,300 CHF and 111,500 CHF depending on size and material, the Land-Dweller is a premium offering poised to become a collector’s favorite, blending technical prowess with timeless appeal. Its arrival has sparked excitement among experts, who view it as one of Rolex’s most significant launches in recent years. Far from merely following trends, Rolex has crafted a collection that feels both innovative and authentic, merging its storied legacy with a vision for the future. The Land-Dweller isn’t just riding the wave of integrated bracelet popularity—it’s redefining it, proving that Rolex can adapt to contemporary tastes while setting a new standard for luxury watchmaking.
Model Reference | Case Material | Size (mm) | Dial Color | Price (CHF) |
---|---|---|---|---|
127234 | White Rolesor | 36 | White honeycomb | 13,300 |
127334 | White Rolesor | 40 | White honeycomb | 14,200 |
127235 | Everose gold | 36 | White honeycomb | 40,100 |
127285TBR | Everose gold, diamond bezel | 36 | White honeycomb | 84,200 |
127335 | Everose gold | 40 | White honeycomb | 43,900 |
127385TBR | Everose gold, diamond bezel | 40 | White honeycomb | 98,400 |
127236 | Platinum | 36 | White honeycomb | 56,400 |
127286TBR | Platinum, diamond bezel | 36 | White honeycomb | 90,500 |
127336 | Platinum | 40 | White honeycomb | 60,600 |
127386TBR | Platinum, diamond bezel | 40 | White honeycomb | 111,500 |
GMT-Master II: Dual Innovations
Next up, the GMT-Master II rolls out two new variations that are tailor-made for anyone with a passport and a love for standout style. First, meet the Sprite (Ref. 126729VTNR) in 18 ct white gold. This beauty rocks a green ceramic dial—a Rolex first—and pairs it with a black-and-green Cerachrom bezel. It’s got that cool left-handed vibe, runs on the trusty Calibre 3285 with a 70-hour power reserve, and comes in at 44,500 CHF. It’s interesting, will the nickname ‘Sprite” still stick to this model, or will it receive a new nickname? Maybe it deserves a new nickname, like Rolex Mountain Dew, or Rolex Monster Energy? Let’s see.
Then there’s the Root Beer (Ref. 126715CHNR) in 18 ct Everose gold, sporting a tiger iron dial—think tiger’s eye, red jasper, and hematite mashed into one gorgeous, earthy mix. The black-and-brown Cerachrom bezel ties it all together, and at 47,100 CHF, it’s a splurge for those who crave something unique. Both are water-resistant to 100 meters, blending durability with serious wow-factor—ideal for jet-setters who refuse to compromise. Same question here, will it stick to the old nickname, or it deserve a new one? Rolex Nicknames is an interesting science itself. check our Rolex Nicknames Guide if you are curious to find out more about it.
Model | Reference | Case Material | Dial Material | Bezel Colors | Price (CHF) |
---|---|---|---|---|---|
GMT-Master II Sprite | 126729VTNR | 18 ct white gold | Green Cerachrom | Black and green | 44,500 |
GMT-Master II Root Beer | 126715CHNR | 18 ct Everose gold | Tiger iron | Black and brown | 47,100 |
These models cater to global travelers, enhancing the collection’s versatility. Watch Experts did anticipate some kind of return on the “Hulk“, and it seems like this is it.
Daytona: Bold Moves for a Racing Icon
The Turquoise Dial
The Daytona has always been a crowd-pleaser, and this year’s update is no exception. The Ref. 126518LN in yellow gold struts in with a turquoise blue and black lacquer dial that practically demands attention. It’s mounted on an Oysterflex bracelet, which gives you the sporty look of a strap with the toughness of metal. Inside, the Calibre 4131 keeps things ticking with a 72-hour power reserve. Pricing’s still under wraps, but given how striking this chronograph is, it’s bound to fly off the shelves for collectors who love a bit of swagger.
The Updated Rolex Daytona 126508: Green Dial “John Mayer”
The Rolex Daytona 126508 is a refreshed version of the iconic yellow gold Daytona with a green dial, a design that has earned the nickname “John Mayer” due to the musician’s association with its predecessor, the 116508. This updated model was reintroduced as part of Rolex’s 2025 lineup and features a forest green dial paired with gold sub-dials, all encased in 18k yellow gold. Recent posts on X (dated March 31, 2025) explicitly mention the return of the “Green dial yellow gold (‘John Mayer’)” Daytona, confirming that this new 126508 carries forward the nickname and legacy.
Key Features:
- Material: 18k yellow gold
- Dial: Forest green with gold sub-dials
- Reference Number: 126508
- MSRP: $47,000
This model maintains the luxurious and bold aesthetic that made the “John Mayer” Daytona a collector’s favorite, while introducing a deeper, more refined green hue compared to the brighter green of the earlier 116508.
The “John Mayer” moniker originated with the 116508, a yellow gold Daytona with a vibrant green dial that John Mayer famously wore and praised in interviews. While that model cemented the nickname, the new 126508 has inherited it due to its similar green-dial design and yellow gold construction.
1908: Sophistication Done Right
For those who lean toward understated elegance, the Perpetual 1908 is calling your name. The Ref. 52508 in 18 ct yellow gold introduces the Settimo bracelet, a seven-link stunner that’s as comfy as it is classy—perfect for dressing up at a gala or fancy dinner. The 39mm case and white-and-black dial keep things timeless, while the Calibre 7140 delivers a 66-hour power reserve. At 33,400 CHF, it’s a refined pick for anyone who values subtle luxury over flash.
Oyster Perpetual: Everyday Classics Get Playful
Sky-Dweller: Green Vibes for Globetrotters
The Extreme Diver Deepsea Challenge 126067
Rolex Keeps Raising the Bar
So, what’s the takeaway from Rolex’s 2025 lineup? It’s clear the brand isn’t just coasting on its reputation—they’re charging into the future with gusto. The Land-Dweller sets a new standard with its tech and design, while the GMT-Master II and Daytona inject fresh energy into fan favorites. The 1908, Oyster Perpetual, and Sky-Dweller bring elegance, versatility, and flair to the table. Whether you’re hunting for your next grail watch or just admiring from afar, these releases prove Rolex is still the king of luxury timepieces, blending innovation with that timeless appeal we can’t get enough of.
Expert Insights and Market Impact
Watch experts, such as those at Hodinkee, have hailed the Land-Dweller as Rolex’s most significant release in decades, citing its high-frequency movement. The GMT-Master II’s new dials, particularly the tiger iron Root Beer, have been praised for their material innovation, as noted in Fratello Watches. These releases are likely to drive demand, especially given Rolex’s limited production capacity, potentially impacting secondary market prices.
This comprehensive overview ensures Rolex enthusiasts have all the details to appreciate the 2025 collection’s depth and diversity.